Balenciaga officially opened its largest US flagship in Miami’s Design District on Tuesday. The two-story, 786-square-meter space, which previously existed as two separate stores for the brand’s men’s and women’s collections, builds on creative director Demna’s “Raw Architecture” concept with retail codes re-evaluated luxury retail and structural interior designs.
At first glance, two backlit Balenciaga signs, radiating through a glass and chrome facade over two floors of a larger plaza, alert onlookers to the store’s presence. Unlike its rather polite neighbors, Balenciaga’s entrance is cracked and crumbling, with brick slabs bearing graffiti marks and tiled walls stacked with tampered-with residue.
Inside, Art Deco floors, paying homage to Miami’s distinct design history, are chipped; and overturned enamel basins under benches that are held together with unusual cactus material. Walls appear corroded and industrial railings are applied as finishes, all in an attempt to challenge the notion of authenticity. There, Balenciaga’s finest offerings – ready-to-wear, shoes, accessories and objects – are deployed in perfect juxtaposition with their backdrop.
As part of Balenciaga’s Art in Stores series, the Miami outpost hosts an original work by Swedish-born visual artist Charlotte Thrane, based in Copenhagen. The piece, composed of recycled and locally sourced mattresses and cushions, intends to initiate dialogues about the intimate connection between these objects and the structures to which they belong.
The Balenciaga flagship in Miami Design District is now open at the address below. The store is open from 11 a.m. to 7 p.m. Monday to Thursday, from 11 a.m. to 8 p.m. on Friday and Saturday and from 12 p.m. to 6 p.m. on Sunday.
Balenciaga Miami Design District
151 NE 41st Street
Miami, Florida 33137
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