âSustainability is a conversation we all need to tackle right now, whether it’s champagne or whatever,â he continues. âRuinart, as a company, has done a tremendous amount to try to solve this problem. The packaging is really quite innovative and the house has done everything one can reasonably expect to do. Shrigley refers to the house’s second skin cases, a revolutionary packaging alternative made from a sheaf of recyclable paper in favor of the traditional gift box, with each case reducing its carbon footprint by 60%, requiring 90% fewer resources to produce than its previous generation of gift boxes.
As part of this partnership, Shrigley has put his own stamp on the second skin cases for a limited edition, reinterpreting the Ruinart label for Blanc de Blancs and rosÃ©. Available for purchase from Clos19, these cleverly crafted phrases are a collector’s dream, featuring the hand-drawn version of Shrigley on the Ruinart font, as well as statements from the Unconventional bubbles pieces like “You can judge a bottle by the label” and “Every bottle is the same, every bottle is different”. Shrigley says he explicitly asked Ruinart if he could create a label for this project, due to his long-standing love for typefaces.
Another very unusual aspect of the collaboration are the pieces that Shrigley carved in the Unesco World Heritage cellars of Ruinart, also known as âCrayÃ¨resâ (the walls are made of a soft, malleable chalk) . âThere are thousands of graffiti there,â he explains. âThe caves are expansive, like more than ten underground stations to scale, with interconnected tunnels and large amphitheatres, and I believe some of the graffiti dates back to the Napoleonic Wars. Before the cellars were used to store wine, the material had been cut for this purpose, so it has a real story.