Launch of a new interior design range at the Milan show


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A legendary graphic designer launched a line of upholstery, rugs and curtains in Milan Mobile Fair furniture lounge – inspired by the Welsh sheep.

Peter Saville said his interior designs for the upscale Kvadrat collection were based on his memories of a holiday in North Wales.

“I saw the colorful markings on the fleece, and knowing who made them, I was seized with an intimate sense of nostalgia,” he told AdPro. “But I looked at them with an urban sensibility, telling myself that they are like graffiti, rural graffiti.

“What if those spray marks weren’t washed off, but ended up in the weave?” “

Kvadrat Collection describes the Technicolor range as “Peter Saville’s sculptural, artisanal collection, which visually and haptically translates the industrial processes of textile production”.

“The name of the collection refers to the spectrum of colors commonly used to mark flocks of sheep – bold hues that are spectacularly incongruous in pastoral settings. The collection includes an upholstery fabric, two curtains and three rugs, ”they said.

“Technicolor reflects that for many years Peter Saville has been intrigued by the increasing use of seemingly random colors for grazing sheep marks in the landscape. He compared it to rural graffiti.

Welsh sheep-based furniture is kind of a departure for Peter Saville, who is best known for his legendary album covers, most notably Joy Division. Unknown pleasures (1979).

However, he said he was “excited about how the collection brings the industry from the earth, in raw form, into the living environment. Items in the collection offer an experience of texture and color, ranging from expressionist to subliminal.

The end result was pleasing to Saville, who said when he stepped into the room to see his finished designs, “I was catapulted into my childhood.”

However, he admits he was not a fan of his North Wales vacation at the time. “I hated.”



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