The celebration of what goes outside the box rather than inside is back for a second year with nominations now open for the 2021 GABS Can Design Awards. They close this Sunday (September 26).
Presented by the same folks who run the GABS Craft Beer & Cider Festivals and the GABS Hottest 100 Aussie Craft Beers survey, the awards highlight the importance and competence of beer can design. Last years The inaugural event attracted over 120 Australian brewery submissions with Adelaide’s Little Bang Brewing and designer Matt O’Connor, winning the overall title with their label Face Inverter Citrus Super Sour. Second place went to Moon Dog Brewery in Melbourne and designer Loren Tanis for their solar-powered IPA The Future Is Bright. The third prize went to Fixation Brewing Co of Melbourne and designer Jase Harper for their You’re On Mute West Coast Double IPA.
This year, breweries are invited to submit a single beer can design for review. Entry is completely free and the only rule is that entry must be a beer released after July 17, 2020 and have been available to the public for purchase. The top 10 designs will be selected in a public vote, then evaluated by a panel of industry experts.
ENTER THE GABS CAN DESIGN PRICES
Submissions close September 26, People’s Choice Voting takes place October 1-10, and judging takes place October 12-17 before the winners are announced on October 22.
The brewery behind the winning design will receive a set of printing plates from award-presenting partner Orora valued at $ 3,000 with an additional $ 5,000 in Opal Specialty Packaging prizes shared among the Top 10 .
For the first time, GABS will also reward the designer of the winning box with $ 1,000 in cash and a 12-month subscription to a Brews News business directory.
GABS Festival General Manager Mike Bray said: “This is a great opportunity to market your brand in front of thousands of beer lovers, increase your marketing coverage and help expose the awesome world of. craft beer for those who appreciate great design and street art ”.
Ahead of the announcement of last year’s winners, we caught up with designer Clint Weaver to find out, among other things, what the awards mean for his industry. You can read this interview here, while craft beer brand specialist Jessie Jungalwalla, whose Craft Instinct company had two designs in last year’s top 10 awards, wrote this exhibit for us on the interest of giving greater importance to labeling in the craft industry.